However, there is one area that the club have failed to squeeze maximum value from the new stadium.
To explore this topic, TBR spoke exclusively to Liverpool University football finance lecturer and Price of Football author Kieran Maguire.
Spurs will take confidence from big new naming rights deal in London
When Spurs moved to the Tottenham Hotspur Stadium in 2019, a naming rights deal was an A1 priority.
Levy has since distanced himself from this stance, although now-former chief commercial officer insisted that it was his mission to secure a naming rights deal in his time at the club.
In a significant new development, Twickenham, home of the England rugby team, has struck a £100m, 10-year deal with German financial services company Allianz.
How will Spurs react to this new deal? Will it provide a benchmark for the value of their own rights?
“They will greet this with mixed emotions,” said Maguire.
“We now have two large stadiums in London, the Emirates and Twickenham, which have naming rights.
“Senior sources at Spurs were very confident that they would be looking at somewhere in the region of £20m per year.
“It has all gone very quiet since then. Whether there was a misalignment in terms of expectations and reality or whether negotiations collapsed because of Daniel Levy’s negotiation style is unclear.
“People are prepared to walk away from the table because there are other options.
“It is a bit like a half-life on an isotope. The longer it takes to get a deal over the line, the more the value decreases.
“But the fact that Twickenham is an established stadium and is not used very frequently for high-profile events and they managed to get £100m for it will give Spurs a degree of comfort.“