Revenue has almost doubled, with matchday income now twice what it was before the move and expected to rise further, while commercial income has trebled and continues to soar.
Spurs naming rights market saturated as Man United now in the hunt for deal
Spurs, West Ham and Everton have all been known to be on the lookout for a naming rights partner in recent years.
However, Man United have now become the biggest new name to also join the collection of clubs seeking to monetise their brand at their home ground.
Snapdragon, who are United’s front-of-shirt sponsor, are reportedly interested in the naming rights for Old Trafford and, potentially, the rights for a planned entirely new stadium for United.
United will be the biggest ticket in town, claims Maguire:
“If you’re a blue-chip company, you’re looking to partner with a blue-chip club.
“There is nothing more blue-chip than Man United. The level of interest in Premier League football is universal. It is the most popular sport.
“Getting your brand into the discussion is the difficult bit. Provided it is dealt with sensibly, this is a big opportunity.
“From the club’s point of view, it is free money for the likes of United and Spurs.
“There are almost zero costs involved. You may have to reconfigure a few seats to accommodate more signage or whatever, but that is relatively painless and cheap.
“You would also expect that to be factored into the price that a sponsor pays.”