Interswitch Group Recruitment for Group Head, Digital Marketing – Interswitch Group is currently recruiting suitably qualified candidates to fill the vacant job positions in their company. Interested candidates should kindly follow the job application guidelines below to apply successfully.

Interswitch Group Recruitment for Group Head, Digital Marketing

Interswitch is an Africa-focused integrated digital payments and commerce company that facilitates the electronic circulation of money as well as the exchange of value between individuals and organizations on a timely and consistent basis. We started operations in 2002 as a transaction switching and electronic payments processing, and have progressively evolved into an integrated payment services company, building and managing payment infrastructure as well as delivering innovative payment products and transactional services throughout the African continent. At Interswitch, we offer unique career opportunities for individuals capable of playing key roles and adding value in an innovative and fun environment.

We are recruiting to fill the position below:

Job Title: Group Head, Digital Marketing

Location: Lagos
Job Type: Permanent
Department: Group Marketing & Corporate Communications

Job Description

The primary purpose of this job is to oversee the strategic creation and dissemination of communication across all digital assets to achieve maximum engagement of existing clients and attract prospective clients.
To develop, direct & coordinate the digital marketing strategy of Interswitch in order to provide consumer insights to support the business goal of driving brand equity growth, lead generation, transaction growth, and customer acquisition.
This job defines, delivers, and iterates insightful strategies using impactful and integrated digital solutions to achieve growth for all Interswitch brands.
It helps the business optimize resources for conversion and efficiently track Returns on Digital Marketing Investments. It champions the identification of gaps in customer engagements and recommends actionable initiatives to bridge the gaps. This job requires strong commercial acumen, data analytics skills, good knowledge of digital strategy and the ability to execute flawlessly, and strong stakeholder management skills.
The Group Head should be obsessed with tracking performance and have the data to prove what’s working and what isn’t.

Roles/Responsibilities

This role is responsible for the rigorous evaluation of multiple sources of digital data to inform the digital media selection, iterate and optimize digital activities to deliver brand objectives and overall growth
Champions the use of relevant digital media to drive brand equity, loyalty, and enhanced consumer experiences, share digital learnings across markets and brand teams
Serves as the quality control gateway for all digital communication output across all channels for all Interswitch brands
Leverages insights through digital media along the Path-To-Purchase (customer journey) to deliver brand growth
Leads the development of a compelling strategy that integrates digital with the brand’s offline activities and drives behavior change to deliver growth for all Interswitch brands
Analyses web traffic data and online advertising ROI performance to recommend marketing initiatives to drive product performance and brand growth
Leads the creative & ideation process in conjunction with the design team and the digital agencies
Partners with the product and marketing team to optimize marketing automation and lead nurturing processes through email, content, and social channels; identify conversion drop-off points and advise product and marketing teams respectively
Provides customer analysis, and customer segmentation and establishes reporting framework & infrastructure for real-time performance tracking
Provides digital leadership for the business through digital strategy development spanning owned, earned, and paid media
Proactive market and consumer/customer trend scanning for insights, opportunities, and leveraging in collaboration with the growth and brand marketing teams
Manages, motivates, and mentors the digital team, leveraging the team’s strengths through engaging and effective team management
Manages cross-functional collaboration with Marketing, Product, and Engineering teams to ensure Interswitch products leverage digital insights to ensure our products are optimized for mobile and SEO
Leads the management and measurement of integrated digital campaigns across all channels such as search, display, and owned channels (email, push messages on the web and mobile apps, and social media)
Be the gatekeeper responsible for quality control of all digital communication output across all the channels for all Interswitch brands
Manages the performance of members of the Digital marketing team
Performance management includes Periodic performance & behavioral evaluation of team members
Identifying training & development need of team members
Drive employee engagement among team members and enhance a generally positive work climate

Qualifications and Requirements

A good 1st Degree from a reputable institution
Relevant professional qualifications will be an added advantage
10+ years experience in digital marketing with preferred experience in data-driven, highly competitive, complex, dynamic, and digital environments such as payments & fintech, financial services, e-commerce, telecoms
Analytical and metrics-driven
Excellent written and verbal communications skills and strong presentation skills
Self-starter with the ability to manage several projects in a fast-paced environment.
Agency experience with brands in this sector would also be considered
Minimum of 5 years of management experience
Prior experience in performance marketing & running structured growth experiments and strong knowledge of digital marketing including Google Analytics, Email Marketing, social media, Excel